BRANDING | DIGITAL | MOTION | ILLUSTRATION
A branding system and motion graphics for the YouTube channel Flowsona. Dedicated to nostalgic video game retrospectives, Flowsona’s new visual identity captures the exuberance and enchantment of childhood gaming.
Results: A typographic logo, brand guidelines, brand mascot, and motion graphics.
I designed a bespoke typographic logo for Flowsona, inspired by bold and flashy video game logos. Each glyph was crafted to resemble a sticker, allowing the letters to be rearranged in various configurations while remaining instantly recognizable. This flexibility ensures the logo adapts seamlessly across a wide range of touchpoints, a crucial feature for a content creator brand.
Typographic Evolution:
The brand colors for Flowsona evoke the nostalgic and magical essence of childhood nights spent immersed in video games. Midnight Blue anchors the palette with a deep, nocturnal tone while Mana Purple brings a touch of vibrant enchantment, symbolizing the energy and mystery of the gaming experience. Skybox Blue completes the palette with a light, airy contrast, capturing the wonder and possibility of virtual worlds.
Social Media Icons:
I created a reusable motion graphic for video outros. The outro features an animation of a mascot character, brought to life with scanned, hand-drawn frames on torn pieces of paper, evoking the creative process that happens behind the scenes. A green-screen segment allows footage relevant to each video to be seamlessly integrated, adding a personalized touch to every instance of the outro.
