BRANDING | DIGITAL | PRINT
Developing a new brand identity for IBM with a fresh and contemporary look to resonate with small businesses and startups. The visual identity appears less corporate while reflecting the company’s commitment to innovation and adaptability.
![](https://cdn.myportfolio.com/d928e716-0534-4e70-b13c-20f2e27c1f66/28ada07c-bbd0-4954-8df5-be609c6bcc5a_rw_3840.png?h=db6f85bbf07e5b999819cd09e4acef70)
![](https://cdn.myportfolio.com/d928e716-0534-4e70-b13c-20f2e27c1f66/7bff5abb-e44b-4ce9-ac7c-9669426840c9_rw_3840.png?h=fe27f1e85677d5931cea71035c0648af)
![](https://cdn.myportfolio.com/d928e716-0534-4e70-b13c-20f2e27c1f66/3f11f915-2d70-4330-b887-51202eb3c034_rw_3840.png?h=5262706f8224a263e93d5b11b140ccb5)
![](https://cdn.myportfolio.com/d928e716-0534-4e70-b13c-20f2e27c1f66/3e91b3b1-431d-44f6-a22b-58c9baa0d3d0_rw_3840.png?h=da5735234fc7b5eea6cbfc63d8f44ca0)
![](https://cdn.myportfolio.com/d928e716-0534-4e70-b13c-20f2e27c1f66/f0c2e141-cc52-4e61-8ae1-43b5a1448792_rw_3840.png?h=3b09a37fb7e1164fba184f1de8ba48d7)
Concept work for a student project.